A conversation on why travel brand loyalty makes sense  “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” seth godin Travel brand loyalty is a phrase thrown around in the travel industry, but not many people have hands-on experience with the concept. It is surprising how little brand loyalty is mentioned in the travel blogging world, as it is an essential element of our travel experiences. It could be that the average age of most travel bloggers is on the younger side. With many decades of travel under our belts, we learned early on that brand loyalty provides substantial benefits, resulting in a higher quality product, a more exceptional experience, tons of money saved, lots of freebies, … Continue reading Travel Brand Loyalty – How it Benefits YOU!